Developed concise brand guidelines, and assets including social media campaigns, merchandise, and visual identity systems. POT is visually bold,  adventurous,  and constantly finding ways to pay homage to Los Angeles.  Pot is owned and operated by people of color,  active in the community, and prioritizes social programs that support people of color and the LGBTQI+ folk. All design assets are in line with their mission statements to stay true to the aesthetic and values of Los Angeles, while providing accessible pottery to people of color.